In a competitive home appliance market, how do you make ecobee’s smart home technology stand out during Black Friday?
The goal was to highlight our client's money-saving products in a memorable way, despite the underlying technology being "invisible."
This playful campaign took inspiration from the vintage cartoons of Rube Goldberg, as common and not-so-common household items interacted through comical physics to save consumers money.
Creative Director
- Concept designs
- Storyboards
- Animation direction
The ambitious creative process involved designing a series of different vignettes that could be adapted to various display banner sizes, and be animated effectively within a 10-second time frame.
In the end, the creative team produced over 400 static and animated ad assets for display, social media, and homepage takeovers.
The campaign resulted in ecobee's "best Black Friday ever" with a record-breaking 30% year-over-year sales boost.
The successful roll out led immediately to repeat work, including two additional vignettes and an extended holiday campaign, while competitors struggled — and failed — to keep up with ecobee's momentum.
