a Creative Director & Digital Experience Leader.
I lead multidisciplinary teams to turn complex business challenges into compelling digital experiences, using strategy, design, and technology to create measurable outcomes for organizations and their customers.
Selected work across digital and physical experiences, brand development, and creative technology
This animated digital campaign resulted in ecobee's "best Black Friday ever" with a 30% boost in sales YOY.
Role:
Creative Director | Concepts & Storyboards | Animation Direction
The BCC Black Friday Mystery Box installation lured over 1,400 shoppers per year off of e-commerce, and into the shopping mall on Black Friday.
For 5 years in a row!
Role:
Creative Director | User Experience Designer | Unity 3D Artist
37% of gay men in Ontario reported reconsidering their sexual health practices after engaging with the campaign website, based on a study conducted by the province.
The realities of the community were brought to life through illustrated comics of real guys' stories, infographics about hotter (and safer) sex, and a dozen rather "cheeky" animated videos.
Role:
Creative Director | User Experience Strategist | Script & Storyboards
I worked with SABIAN Cymbals and famed percussionist Jojo Mayer to develop the branding, digital campaign and website for an innovative new musical instrument.
The communications reflect the product's elegant look, technical design and premium price point.
Role:
Creative Director | Campaign Art Director | User Experience Designer
After 30 years of traditional private school branding, Kingsway College School needed their identity to step into the future.
The new design system, rooted in the school's heartfelt values, stands out in a crowded market and signals their commitment to a new kind of education.
Role:
Creative Director
I intentionally build inclusive, collaborative cultures that drive engagement, independence, and great creative work.
I develop designers to work confidently across disciplines and directly with clients, raising the level of design thinking throughout the organization.
