Hi, I'm Kirk,
a Creative Director & Digital Experience Leader.
I lead multidisciplinary teams to turn complex business challenges into compelling digital experiences, using strategy, design, and technology to create measurable outcomes for organizations and their customers.
Career Highlights
Hard work, good fun
Co-founded and led the creative department of a digital experience agency that made the Globe & Mail’s Growth 400 and was ranked the #1 full-service digital agency worldwide on Clutch.co.
Built and mentored a multidisciplinary creative team while helping create a workplace that earned Tech in Motion’s Best Culture award.
My experience design work has earned 15+ awards, including a Peabody Award and Canadian Screen Award.
Experience Design Portfolio
Selected work across digital and physical experiences, brand development, and creative technology
Record-Breaking Sales
So smart it pays for itselfThis animated digital campaign resulted in ecobee's "best Black Friday ever" with a 30% boost in sales YOY.
- Platinum AVA Digital Marketing Award
- Gold Communicator Award
- Featured in Applied Arts
Better than the Internet
Black Friday Mystery BoxThe BCC Black Friday Mystery Box installation lured over 1,400 shoppers per year off of e-commerce, and into the shopping mall on Black Friday.
For 5 years in a row!
- ICSC Maple Leaf Silver Award
- Gold Hermes Creative Award
- Gold MarCom Award
- Communicator Award of Distinction
Illustrated Public Health Campaign
The Sex You Want37% of gay men in Ontario reported reconsidering their sexual health practices after engaging with the campaign website, based on a study conducted by the province.
The realities of the community were brought to life through illustrated comics of real guys' stories, infographics about hotter (and safer) sex, and a dozen rather "cheeky" animated videos.
- Platinum Hermes Creative Award
- Gold MarCom Award
- Webaward
Musical Innovation
Transcend LabelsI worked with SABIAN Cymbals and famed percussionist Jojo Mayer to develop the branding, digital campaign and website for an innovative new musical instrument.
The communications reflect the product's elegant look, technical design and premium price point.
Rebranding Tradition
Kingsway College SchoolAfter 30 years of traditional private school branding, Kingsway College School needed their identity to step into the future.
The new design system, rooted in the school's heartfelt values, stands out in a crowded market and signals their commitment to a new kind of education.
Empathetic Leadership
I intentionally build inclusive, collaborative cultures that drive engagement, independence, and great creative work.
I develop designers to work confidently across disciplines and directly with clients, raising the level of design thinking throughout the organization.
Supportive & strategic
Kirk is the most empathetic and caring C-suite leader I've ever had the opportunity to work with. Beyond his impact to culture, he brings incredible value to crafting cogent strategy, always pushing for a clear and defined understanding of the 'why' on any engagement.
We do our best work
Kirk always found opportunities for us to do our best work! His open-mindedness and empathy has created an enjoyable, happy, and collaborative environment to work in!
A joy to collaborate with
Kirk is always supporting the team to work towards their fullest potential. He is a fearless leader who creates a safe space, and an absolute joy to collaborate with!