Starbucks Canada

Social Media Campaigns | Interactive Installations

Whether it's promoting products or showcasing their coffee expertise, I've shot and directed everything from stop motion animation to live action for this little coffee co.

I've also lead the creative and identity design for an nationwide out of home, social media-enabled installation.

Brewing New Followers with Engaging Content

Our “Dance of the Red Cups” video was the first use of stop-motion animation on Instagram for a major brand in Canada.

Our #ShareJoy holiday campaign saw over 63,000 uses of #sharejoy hashtag on social media, boosted Starbucks Canada’s Twitter followers to 100k (three months ahead of projections), and grew their Instagram follower count by 6% over a period of a three weeks.