Complex Contraptions, Record Conversions
The ambitious creative process involved designing a series of different vignettes that could be adapted to various display banner sizes, and be animated effectively within a 10-second time frame.
In the end, the creative team produced over 400 static and animated ad assets for display, social media, and homepage takeovers.
Results
The campaign resulted in ecobee’s “best Black Friday ever” with a record-breaking 30% year-over-year sales boost.
The successful roll out led immediately to repeat work, including two additional animated vignettes and an extended holiday campaign, while competitors struggled — and failed — to keep up with ecobee’s momentum.
