Whether it's promoting products or showcasing their coffee expertise, I've shot and directed everything from stop motion animation to live action for this little coffee co.
I've also lead the creative and identity design for an nationwide out of home, social media-enabled installation.
Creative Director
- Concept development
- Storyboards
- On Set Direction
- Animation
Our "Dance of the Red Cups" video was the first use of stop-motion animation on Instagram for a major brand in Canada
Our #ShareJoy holiday campaign saw over 63,000 uses of #sharejoy hashtag on social media, boosted Starbucks Canada's Twitter followers to 100k (three months ahead of projections), and grew their Instagram follower count by 6% over a period of a three weeks.
